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RCS Business Messaging & SMS Integration Rich, interactive customer messages, connected to the systems you already run.

CrystalPro implements Google RCS business messaging, SMS and OTP, and the APIs that connect them to your CRM, apps and backend — from onboarding assistance to launch and support.

  • RCS Business Messaging
  • SMS & OTP
  • Messaging APIs
  • WhatsApp integration

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How it fits

From your system to the customer, and back again.

A business event triggers a message. The customer replies or taps an action, and the response and status come back to the system that sent it.

Channels

RCS first, with SMS and WhatsApp where they fit.

RCS Business Messaging

Branded, interactive messages inside the customer's own messaging app — rich cards, carousels, suggested replies and suggested actions.

  • RCS onboarding and setup assistance
  • RCS integration with your systems
  • Rich message and conversation design
  • RCS-to-SMS fallback workflows where supported

SMS & OTP

Text messaging for the moments that need it: one-time passwords, alerts and transactional updates.

  • Transactional SMS and business notifications
  • OTP messaging for logins and verification
  • API-driven SMS workflows
  • DLT-compliant messaging setup and support where applicable

WhatsApp integration

WhatsApp as an additional business messaging channel, integrated alongside RCS and SMS where your customers use it.

  • WhatsApp integrated with your business systems
  • Scoped to the workflows you need
  • Managed as a separate channel
What RCS adds

Messages customers can act on.

Choose a message type to see how it appears — and try a suggested reply.

An image, a title, a short description and action buttons in a single message.

Your brandRCS
Your order is on its wayArriving tomorrow between 10 am and 1 pm.
Track orderChange slot

Illustrative message · sample content

Delivery & fallback

One message, the right channel.

RCS-to-SMS fallback workflows can be implemented where supported by the messaging provider and channel configuration. Choose a scenario to follow the path.

Choose a scenario
  1. Your app / APIA business event triggers a message
  2. Messaging layerTemplates, routing and provider APIs
    • RCS rich message (used in this scenario)Where the device and network support it
    • SMSFallback where the provider and configuration support it
    • WhatsAppA separate channel, not an automatic fallback
  3. Delivery & read eventsRecorded in your systems where supported by the channel or provider

The customer's device and network support RCS, so the rich message is delivered as RCS.

Use cases

Transactional messages and campaigns.

Transactional

  • OTP for sign-in and verification
  • Order, booking and delivery updates
  • Appointment confirmations with reschedule actions
  • Account and service alerts

Campaigns (for opted-in customers)

  • Product launches and offers as rich cards
  • Event invitations with calendar actions
  • Feedback requests with one-tap replies
  • Re-engagement flows for customers who opted in
Integration

Connected to your business systems.

Messaging works best when it is part of your systems: replies reach your CRM, events trigger messages from your apps, and repetitive follow-ups can be handled by automation.

  • API-driven messaging

    Your applications trigger messages through APIs, so every send is tied to a real business event.

  • Delivery and read events

    Delivery and read-status tracking where supported by the channel or messaging provider, recorded back in your systems.

  • Campaign workflows

    Campaign messaging workflows and campaign management integration, for transactional and promotional flows where appropriate.

  • Multilingual journeys

    Multilingual message templates and customer journeys can be implemented for the languages your customers use.

Consent & compliance

Built around consent, opt-out and the rules of each channel.

  • Consent first

    Promotional messages go only to customers who have opted in. Consent records can be kept alongside your customer data.

  • Opt-out and STOP

    Opt-out handling — including STOP keywords on SMS — built into your workflows, following each channel's rules.

  • DLT where applicable

    DLT-compliant messaging setup and support where applicable. Assistance with sender ID/header and message-template registration requirements where applicable.

  • Honest coverage

    RCS availability varies by device, network and messaging app, and approvals rest with the providers and operators.

See how CrystalPro handles its own communications on the Messaging Consent page.

How we work

From use case to live messages.

  1. Use case

    Which messages, for which customers, triggered by which events.

  2. Setup assistance

    We assist with RCS onboarding and with sender ID/header and message-template registration requirements where applicable. Approval decisions rest with the providers and operators.

  3. Integration

    Messaging connected to your CRM, apps and backend through APIs.

  4. Testing

    Templates, fallbacks and replies are tested before launch, including fallback behaviour where configured.

  5. Launch & support

    Go-live, monitoring and ongoing support from our team in Coimbatore.

Local team

RCS messaging services in Coimbatore

CrystalPro has been building business software in Coimbatore since 2012 and is trusted by 1000+ clients. Our team implements RCS business messaging, SMS and OTP and messaging API integrations for businesses across India.

Questions

Common RCS and SMS questions

What is RCS Business Messaging?

RCS (Rich Communication Services) Business Messaging lets a business send branded messages with images, rich cards, carousels, suggested replies and suggested actions inside a customer's own messaging app, such as Google Messages on supported Android phones.

How is RCS different from SMS?

SMS is text-based and works on almost every phone. RCS adds rich cards, carousels and one-tap replies and actions, but it depends on the customer's device, network and messaging app. Many businesses use both.

Is RCS available for every customer?

No. Availability varies by device, network, region and messaging app. RCS-to-SMS fallback workflows can be implemented where supported by the messaging provider and channel configuration.

Can CrystalPro set up RCS for our business?

Yes. We provide RCS onboarding and setup assistance, integration and implementation. Sender approval and activation are decided by Google and the messaging providers, so we can't guarantee approval or timelines.

Do you provide SMS and OTP messaging?

Yes. We implement transactional SMS, OTP messaging, business notifications and API-driven SMS workflows, with DLT-compliant messaging setup and support where applicable.

Can you run bulk SMS and campaign messaging?

We build campaign messaging workflows and campaign management integration for customers who have opted in, following DLT and operator requirements. We don't guarantee operator approval or delivery.

Can we track delivery and read status?

Delivery and read-status tracking is available where supported by the channel or messaging provider, and those events can be recorded in your CRM or backend.

Do you integrate WhatsApp as well?

Yes, as an additional business messaging channel integrated with your systems. It runs as its own channel rather than as an automatic fallback from RCS.

Can messages be in Tamil, Hindi or other languages?

Multilingual message templates and customer journeys can be implemented for the languages your customers use, as part of your project's scope.

Is CrystalPro a Google partner?

No. CrystalPro provides RCS Business Messaging implementation and integration services. We are not affiliated with, endorsed by or sponsored by Google.

How do customers consent and opt out?

Promotional messages should only go to customers who have opted in. Opt-out handling, including STOP keywords for SMS, is built into the workflows according to each channel's rules and DLT requirements where applicable.

Ready to upgrade your business messaging?

Tell us which messages matter to your customers. We’ll show you how RCS and SMS can carry them.

Chat with CrystalPro● Online — WhatsAppRCS Business Messaging & SMS Integration — CrystalPro